Monica Stanway

Credibility. Communication. Connection. These are the principles that I work with and have found successful in helping sellers achieve the best outcome for the sale of their property.

Credibility. I bring experience, market expertise and business integrity to every sales transaction. My strong background in valuations, marketing and marketplace knowledge, gives me the insight I need to correctly promote and price your property to maximize the return on your investment.

Communication. The rapport you share with your listing agent is almost as important as his or her track record. I understand that selling your home is a high priority for you and I will keep the lines of communication open so you know exactly what the market feedback is and how you might address it. You will receive comprehensive reports regarding overall activity/interest, specific times for upcoming showings, and agent/viewers impressions of your property.

Connection. You will receive comprehensive reports regarding overall activity/interest, specific times for upcoming showings, and agent/viewers impressions of your property.


Assessing the Current Value of Your Home

If you're curious what your home is worth, are thinking about a move or selling your home in the near future, I provide a no cost, no obligation personalized market evaluation of your home. With this information you'll be able to determine what your home might sell for if you decided to put it on the market.

Here's My Approach for a Home Evaluation.

Initial Home Audit and Review.

  • After taking a full tour inside and out I will ask a few simple questions about your home, townhouse or condo. This will provide the critical information to start the assessment

Research and Analysis.

  • I will then have my back-office team pull all relevant properties that have sold in the past 12 months. We analyse all the recent comparable home sale price data in your area to determine the true market value of your home in today's market.

Receive Your Home Value Assessment Report

  • You receive a personalized comparative market analysis report of the value of your home by email. Includes sale prices of similar homes that have sold recently in your neighborhood. You should receive the report about a week after our initial meeting.

Marketing and Sales plans developed just for you and your home.

Creating a marketing and promotional plan just for you and for just your home is ‘job one’. I don’t do ‘cookie cutter solutions. I will involve skilled graphic designers to create all of the promotional pictures, videos and copy that will showcase your home. Key parts of each tailored plan that I put together are:

  • Curb appeal recommendations. Identifying small but important improvements that will pay high dividends.
  • Professional photography that is guaranteed to put your home in the best light.
  • Opportunity to also have a Professional Video tour created.
  • A combination of local print advertising, direct mail, targeted email blasts, Facebook ads and more, will be used to maximize awareness with potential buyers.
  • Open houses for local Agents before the market is open to the public. I will send emails and call local agents to make sure they attend ensuring maximum exposure and awareness is created by all the agents in the area.
  • Open Houses for the public will be held at your property; feedback will be provided after these Open Houses and all individual showings.
  • Complimentary home staging assessment that highlight what buyers are looking for in this market and provide the best way to create the most demand.
  • Complimentary review of your home by a Professional Organizer who will provide a no cost assessment as to how best to declutter your home so that it looks as big and inviting as possible.